Last Updated: April 9, 2026

Armor Gold ("we," "us," or "our") operates the website armorgold.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or submit information through our forms.

1. Information We Collect
When you request a free information kit or submit a form on our Site, we may collect the following personal information:

First and last name
Email address
Phone number
Investment preferences and estimated investment amount
Whether you have an existing retirement account (IRA or 401(k))
We also automatically collect certain technical information when you visit our Site, including your IP address, browser type, device type, referring URL, and pages visited. This information is collected through cookies and similar tracking technologies.

2. How We Use Your Information
We use the information we collect for the following purposes:

To connect you with one or more of our vetted gold and precious metals company partners who can provide you with information and services related to your inquiry

To send you the information kit or resources you requested
To communicate with you about your request
To improve our Site and services
To comply with legal obligations
3. How We Share Your Information
Armor Gold is a lead generation and comparison service. When you submit your information through our forms, you understand and agree that we may share your personal information with one or more of our third-party gold and precious metals company partners. These partners may contact you by phone, email, or text message regarding gold IRAs, precious metals investing, and related products and services.

We may also share your information with service providers who assist us in operating our Site (such as hosting, analytics, and email delivery services), and as required by law or to protect our rights.

4. Consent to Contact (TCPA Disclosure)
By submitting your information on our Site, you provide your express written consent for Armor Gold and our marketing partners to contact you at the phone number you provided. This consent applies to contact via telephone calls (including autodialed and prerecorded calls) and SMS/text messages, even if your phone number is listed on any federal, state, or internal Do Not Call list. You understand that your consent is not a condition of purchasing any goods or services. Message and data rates may apply. You may revoke your consent at any time by contacting us at the email address below.

5. Cookies and Tracking Technologies
Our Site uses cookies, pixel tags, and similar technologies to track visitor activity, measure advertising effectiveness, and improve user experience. Third-party services such as Google Analytics, Facebook Pixel, and Google Ads may also place cookies on your device. You can manage cookie preferences through your browser settings.

6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. If you would like us to delete your information, please contact us using the information below.

7. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:

The right to access the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to opt out of the sale or sharing of your personal information
California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us at the email address below.

8. Do Not Sell My Personal Information
Under certain state laws, the sharing of your personal information with our gold company partners may be considered a "sale." You have the right to opt out of this sharing. To exercise this right, please email us at privacy@armorgold.com with the subject line "Do Not Sell My Information." Please note that opting out may prevent us from connecting you with a gold company partner.

9. Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy
Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Armor Gold
Email: privacy@armorgold.com